Online Press Release Distribution Sites
Online Press Release Distribution Sites are an Ideal Way to Get Publicity!
If you don’t share your press release news with the media, they won’t know that you just returned from a trip to the Moon, invented a floating tent or created a unique work of art! Editors rely on your press release for current news to share with their readers. If you don’t tell them your story, who will?
Your goal is to write a release that intrigues editors to assign a reporter to interview you. Let’s say you’re a non-profit business and you just received a large grant for an outdoor teen adventure program. Your goal is to be contacted by the media for an interview: Write a press release about it and send it off. Once your story is published, more people will hear about you which has the potential to grow your business. You can also send your PR to your email contact list alerting them to your news. Non-profit businesses can send their press release to radio stations which are read aloud by the announcer as a Public Service Announcement. Radio stations are required by law to provide a certain percentage of non-paid advertising to non-profit PRs.
If you don’t have an email distribution service like MailChimp or Constant Contact, consider using online press release distribution sites. Some of these sites allow you to post your press release for free; others offer various pricing levels. Choose the free sites initially and get a sense of how their programs work before you spend money on a service. Be sure to read the small print before committing.
No one site is better than another. There are no guarantees that if you post your release to one of these sites anyone will publish it. It’s up to you to write something people will want to read and share!
Write a Compelling, Attention-Grabbing Press Release
If you have a story to tell, tell it to the media with compelling, memorable, persuasive words. Everyone loves a story unless, of course, it’s a boring story with no plot, no plan, and no movement. So, jazz it up! Use your press release to talk about why your product or service is unique, one-of-a-kind, timeless or classic–whatever it is, tell it in a way that the person reading it will want to know more.
Begin with an attention-grabbing one-line heading followed by a one-line sub-heading.
Open your first sentence with a hook that compels an editor to want more information. The first paragraph should be juicy! What’s the scoop? Spell it out and sell it!
Next, add two paragraphs of informational content, including one with a quote from an industry source or a satisfied customer.
Your last paragraph should be detail-oriented and include specific information about your product, service, event.
The final section is your About Us statement, also known as your ‘boilerplate’. The boilerplate paragraph is the who, what, when, and where of your business and always includes contact information in the event the media wants to reach you. Don’t make your readers guess where you’re located or how to contact you.
The entire PR should fit on one page. If it doesn’t fit, edit it until it fits. Each press release should only highlight one “hook”. If it’s too long, that probably means you need to write two press releases; each with a different hook to be sent separately.
Here are Links to PR Sites
Do a bit of research and decide which company might work best for you. These sites are popular and reliable. For ease of reading, I eliminated the ‘www’ and domain names are not case-sensitive. I’ve included a few descriptions to give you a sense of what these online services are all about.
24-7 Press Release Newswire is one of the best press release distribution companies for an adequate reach. It serves up to 10 industries and posts to major search engines like Google, Yahoo, or Bing. The site reaches over 200 news sites, over 30,000 journalists, PR Newswire’s more than 4500 websites, 3000 databases, and over 1500 magazines.
eReleases is one of the best press release distribution services for your organization. It has a private database with 1.7 million influencers and handpicked journalists. eReleases is the only service that’s partnered with PRNewswire nationwide to help you increase coverage! It also has access to major publications like New York Times, Fox, Washington Post, CNN Money, Wall Street Journal, and ABC.
Free-press-release-center.info
Newsmatics is another one of the market’s best press release distribution services. The company owns World Media Directory and also has an account in Microwires for SEO and broad reach. Newsmatics indexes PRs in Google, Yahoo, Bing, and Ask. It also distributes them on radio, TV, social media, and Newsmatics News Desk readers.
Newswire Jet is the ideal PR release service to help boost your online visibility. It’s affordable and has excellent customer service and experts to polish up your piece before it goes online. The company sends your piece to top-tier news sites, search engines, and about 100,000 curated journalists, and guarantees up to 420 placements.
This website is one of the best press release distribution tools because it has 60 years of experience under its belt. Its parent company Cision has one of the biggest networks for distribution. The website allows audience targeting, has access to top influencers, top websites, blogs, and media outlets.
PR Underground
Sitetrail is one of the best online press release distribution sites in 2022. It has a vast media list for exceptional reach – and we do mean exceptional! You can expect exposure to high DA outlets like Forbes or Entrepreneur for a competitive advantage. In addition, it’s the only PR firm that offers social media verification.
Jules Marie owns 33 Words PR and is passionate about helping her clients be discovered online.
