Promote your book with social media tools and share your work and your words with the world! There are dozens of ways to promote your book online. Here are a few tips that might help you narrow down what to focus on.

Website

• Each page on your website needs to focus on what a reader will get from your book. Will they be inspired? Motivated? Concerned? Educated? What’s in it for the reader?
• Most importantly, does every page have a “call-to-action” also known as a CTA? A CTA is a lovely little button a visitor can click to buy your book. Buttons are golden! Make it easy for fans to buy from you.
• Add a lead-generating tool to your website. Most websites offer a newsletter subscription. A lead-generating tool is different. It’s that little box that pops up when you visit a website that offers you something for sharing your contact info with the company. In your lead pop-up, perhaps offer a free chapter or a section of the book as a teaser. Free chapters offer deep insights into the essence of the book. Spread the news across social media and ask your followers to become subscribers to receive the chapter.

Facebook Business Page

• Be sure to create a Facebook Business Page for your book. Posting on your personal page is okay for a little while but business pages offer a myriad of marketing tools not available on a personal page.
• Complete every section on your FB page and optimize it with keywords!
• Offer a Facebook giveaway. Yes, give your book away! To enter, fans must comment why they’d like your book and also, they must tag a friend who would like it. There are applications that will help you choose a winner, randomly. The winner and the friend receive an autographed book!
• Post inspiring photos of behind-the-scenes photos of you writing the book.
• Upload a video of you reading from the book.
• Host a Zoom webinar to talk about the book.
• Post a link to your personal page and ask friends to share your good news.
• Share photos of people reading your book or your book in stores. Ask followers to share a photo and to hashtag the book title.
• Use Facebook Live and meet your fans! It’s intimate, personal and shows you’re a real person!
• Offer a Q&A session on Facebook.
• Get engaged: spend 10 minutes daily reading and commenting on other posts as your business page.
• Join Facebook groups for authors.

Book Reviews

• There’s a lot to unpack here. 72% of readers say they read reviews before purchasing a book. Do you have any reviews for your book? If not, let’s get you some!
• Ask for book reviews. https://kindlepreneur.com/book-review-blogs/
• Ask for Amazon book reviews and include the exact link that takes the reader to the review page.
• Ask for Google reviews.
• Promote your book by asking for Goodreads reviews.
• I received an inbox letter from a Goodreads author who said that since I wrote a review for Book A maybe I’d like Book B and he included a link. Find a dozen books on Goodreads that are somewhat similar to your book and inbox readers and suggest they read your book.
• Submit a book to Barnes & Noble for a review.
• Submit your book to REEDSY readers for reviews. This link also includes dozens of sites to submit your book to for reviews.
• And when you receive all these wonderful reviews, thank the reader by commenting on their review!

Promote your Book on Google

• Promote your book on Google Business Profile. If you’re not using GBP, start today by claiming your business. By using GBP, you basically feed the search engine keywords about your book and your business.
• Create a Google Alert for your book so that if someone mentions it you can share the good news.

If you’d like additional marketing tips, please schedule a coaching session by contacting me at EcoWriter@yahoo.com