What is Threads and How can it Help my Business?
What is Threads and How can it Help my Business?
What is Threads? It’s a social media tool launched by Meta on July 5th, 2023. Over 100 million people downloaded it within the first week. It’s all about real-time conversations. It’s designed to share text updates and join public conversations. Initially, it makes users think of Twitter as it’s text-based and focused on conversations. But, thankfully, it’s currently devoid of divisive politics and opinions, make-up tutorials, and celebrities hawking their latest merch.
As a text-based app, it’s designed to foster in-depth discussions and enable users to connect on a deeper level based on shared interests. In this way, it provides a transparent experience and a greater opportunity to foster authentic communications.
To create a new account, you need an Instagram account which you’ll use to log in. Your username and verification (if you’ve been verified) will carry over and you can customize your profile. It’s currently a standalone app, although (for now) the Threads logo will appear on your Instagram profile page when you sign up.
Caveat: If you delete your Threads account, you will automatically be deleting your IG account.
Your IG followers will automatically follow you (if they’ve signed up for Threads). Posts can be up to 500 characters and include links, photos and videos up to five minutes in length. The app currently doesn’t offer any ads or monetization features, although this is likely to change in the future. Also, direct messages and topic searches don’t exist either, nor do hashtags. For now, enjoy uninterrupted scrolling!
You can share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.
What doesn’t Threads offer?
- No advertising or monetization is available
- You can’t edit posts
- Direct messages aren’t available
- There are no trending stories
- There are no hashtags being used
- No limits to how many posts users can read per day
- There is no “search” feature
How can it help my Business?
- Like all platforms, posting consistently is key. It’s essential to engage with your followers regularly. Be sure to respond to all comments, answer questions and acknowledge all feedback. Meaningful conversations and connections will enhance your brand and foster a loyal and engaged community.
- Many companies are leveraging Threads to show their personalities which helps enhance brand loyalty. It’s about participation, questions, discussions, feedback and meaningful conversations.
- The algorithm is pushing accounts that users aren’t following onto their feeds which gives new users a chance to discover your business.
- Currently, most Threads users are connected to Instagram, business-to-consumer brands will likely be the most relevant.
- Threads allows brands to link to their website content making it easier to drive traffic to your website.
We’ve answered the question What is Threads? The bottom line is that it empowers users to engage in positive, productive discussions while strengthening their online presence.
Additional Resources
Forbes: How to use the Threads app to build your personal brand
